⚠️ GUIDE NOTE: Pardon the dust! This guide still under construction. ⚠️ If there is any edits you see, please notify Nick for Edits. ⚠️

Brand Messaging

Mission Statement

Our mission is to challenge and aid others to better themselves by choosing their attitude and creating their lives with each of the choices they make.

We seek to show others that attitude is entirely within their control. We want to inspire and empower others to focus on what is within their control and harness this power to achieve the life of their dreams.

Vision Statement

Choose Your Attitude envisions a world where individuals embrace their lives, greeting the world with a positive attitude that will make all things

possible. We hope to inspire others to pursue their true purpose. We see this attitude spreading worldwide, bringing communities together and uniting for good.

Our Statement

We founded Choose Your Attitude to turn fashion from a status symbol into a positive means of community empowerment. Our apparel and gear are designed for a greater mission: revealing our best selves and our innovative spirit so we can pursue our true purpose. We believe in more than looking good. You deserve to feel good in what you wear — and not just because it's stylish. Your style is an affirmation of your self-esteem, an opportunity to live with intention and embrace your potential. We challenge you to Choose Your Attitude, Create Your Life... so we can transform for the better, together.

Brand’s can stand for something and bring inspiration to their followers as a byproduct of their work and offerings. But Choose Your Attitude’s main product is encouragement. As the premium encouragement brand, it’s all that we do. Our mission, our work, our products all culminate into one concerted effort to encourage others to take a vision of an amazing life, put a plan in place, and create the attitude and life of their dreams.

Choose Your Attitude is all about bringing everything about life back to attitude. By simply making a choice every day and every moment to have a positive attitude, we can change our circumstances and choose the life we want to live.

CREATE YOUR LIFE

Living an intentional life is all about choices. Each choice you make creates your journey and your life. How you take on the day, face challenges, and concur with them is all in your control. Choose to open up to the possibility and face the world with positivity.

The Majestic Monarch Butterfly

Our logo embodies the short yet complete life of the butterfly. The profound changes that occur in that short time are a sight to behold. Like the butterfly, we will transform, and with the right attitude, that transformation will be for the better.

When we choose a positive attitude, we can make our lives and community a better place. It's all about pushing through the limits and on to the success you desire. It all happens within; breaks out in actions, our choices, and the perspective attitude we take in every situation. Like the butterfly we are made up of our past and its within our strength to use our past to empower our future. Like the two hearts in the wings of the Choose Your Attitude Monarch Logo, together we can be strong for one another, in a hourglass of limited unknown time, creating a life that is something we can all be proud of.

MORE DIRECT DESCRIPTION

This logo design feels modern and gender-neutral, leaning toward a clean, bold, and minimalistic style. The interlocking geometric shapes suggest strength, unity, and connection, which could be interpreted as masculine, but the smooth curves and symmetry also give it balance and inclusivity, appealing to a wider audience.

The black-and-gray color scheme is understated yet sophisticated, evoking professionalism and confidence. It communicates a contemporary, no-nonsense vibe while still being approachable.

Overall, the logo gives off a vibe of strength, reliability, and modernity, making it versatile across different industries and audiences. Let me know if you’d like to refine or tailor it further!

The Monarch - Deep meaning of the butterfly logo

The Monarch Butterfly is a beautiful, majestic being full of symbolism. They represent rebirth, transformation, change, hope, and new life. We can take on the spiritual transformation akin to the butterfly's life cycle. The logo of the monarch butterfly represents the power we have to choose, create, and transform our lives.

And like the transformation we undertake, others around us are affected. Like the butterfly effect in which the simple flutter of the butterfly wings causes larger reverberations, our transformation can alter the lives of others and the world around us.

Hem Tag Commitment

This tag is typically where a brand explains the quality of its products. We go beyond that to express our dedication to providing genuine and empowering products, uniting our resilient community with daily positivity. Our Monarch logo symbolizes your transformation into your best self... which becomes all the more possible with your friends at Choose Your Attitude — your premium encouragement brand!

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