Instagram

Above is a screenshot of our goal visual presence for Instagram. When people look at our page, we would like for the branding, photo edits and designs to be consistent. Most importantly, we want people to come to our page and feel included. The overall look of the feed should not make anyone think "this brand is not for me." It's for everyone and thus the brand should reflect that inclusivity.

When creating graphics, brand fonts and timely colors should be used always.

As you can see here, the usage of colors and fonts tell us that this page is geared towards women only. The design elements and colors are tailored towards females, as well as the photography.

We must be careful not to include flowers, or lines that aren't clean and straight.

What We're Not.