⚠️ GUIDE NOTE: Pardon the dust! This guide still under construction. ⚠️ If there is any edits you see, please notify Nick for Edits. ⚠️

Instagram Sizes

Here you will find the sizes needed for Instagram.

Resource: https://www.powerreviews.com/blog/instagram-sizes/

INSTAGRAM BIO IMAGES

INSTAGRAM PROFILE PHOTO SIZE

RECOMMENDED RESOLUTION: 110 x 110 pixels

MAXIMUM RESOLUTION: 180 x 180 pixels

ASPECT RATIO: 1:1 and square photo (shows as a circle)

INSTAGRAM THUMBNAIL IMAGE SIZE

DISPLAYED: 161 X 161 pixels (Thumbnail Images)

ASPECT RATIO: Appears as 1:1

INSTAGRAM STORIES THUMBNAIL IMAGE SIZE

DISPLAYED: Approximately 86 x 86 pixels

IMAGES RENDERED: 150 x 150 pixels

ASPECT RATIO: Appears as 1:1

INSTAGRAM SQUARE IMAGE SIZE

Minimum Resolution: 600 x 600 pixels

Max Resolution: 1936 x 1936 pixels

Minimum Aspect Ratio: 4:5 (for square, landscape and portrait)

Max Aspect Ratio: 1.91.1 (for square, landscape and portrait)

Recommended Aspect Ratio: 1:1

Image Formats: JPG or PNG (for all image dimensions)

Max Image File Size: 30 MB (for all image dimensions)

Recommended File Size for PNG: Under 1 MB as larger may be pixelated (for all image dimensions)

INSTAGRAM LANDSCAPE (HORIZONTAL)

Minimum Resolution: 600 x 315 pixels

Recommended Resolution: 1200 x 628 pixels (or a minimum width of 600)

Recommended Aspect Ratio: 1.91:1

INSTAGRAM LANDSCAPE (VERTICAL)

Recommended Resolution: 1080 x 1350 pixels

Minimum Resolution: 600 x 750 pixels (or a minimum width of 600)

Recommended Aspect Ratio: 4:5

INSTAGRAM STORIES IMAGE SIZE

Recommended Resolution: 1080 x 1920 pixels

Minimum Resolution: 600 x 1067 pixels

Max Aspect Ratio: 9:16

Minimum Aspect Ratio: 16:9 to 4:5

Max Image File Size: 30 MB

INSTAGRAM STORIES IMAGE SIZE

Recommended Resolution: 1080 x 1920 pixels

Minimum Resolution: 600 x 1067 pixels

Max Aspect Ratio: 9:16

Minimum Aspect Ratio: 16:9 to 4:5

Max Image File Size: 30 MB

INSTAGRAM IMAGE AD SIZES

INSTAGRAM SQUARE, LANDSCAPE & PORTRAIT ADS IMAGE SIZES

Minimum Image Width: 500 pixels

Minimum Aspect Ratio: 4:5

Max Aspect Ratio: 1.91:1

Aspect Ratio Tolerance: 1%

Max File Size: 30 MB

Image Formats: JPG or PNG

Max Caption Length: Under 125 characters (2 lines of text will display)

Max Text Length: 2200 characters

Max Number of Hashtags: 30

INSTAGRAM STORIES ADS IMAGE SIZE

Minimum Image Width: 500 pixels

Minimum Aspect Ratio: 16:9 to 4:5

Max Aspect Ratio: 9:16

Max Image Ad Duration: 5 seconds (or until user swipes out)

Text to Image Ratio: 20% (more text may result limited delivery)

Recommended Limits: Leave roughly 250 pixels (14%) text- and logo-free at bottom and top of the image (i.e. if photo is 1080 x 1920 pixels, ensure text, CTAs and logos are within 1080 x 1420 pixels)

INSTAGRAM CAROUSEL ADS IMAGE SIZES

Dimensions: Same as square, landscape and portrait

Aspect Ratio: Same as square, landscape and portrait

Image Formats: JPG or PNG

Ad Text Guidelines: Same as Image Ads

Max Number of Cards in Carousel Ads: 10 images

INSTAGRAM VIDEO SIZES

INSTAGRAM SQUARE, LANDSCAPE & PORTRAIT VIDEO SIZES

Minimum Video Width: 500 pixels

Minimum Aspect Ratio: 4:5

Max Aspect Ratio: 1.91.1

Recommended Aspect Ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)

Video Formats: MP4 or MOV recommended (full list here)

Max Video File Size: 4 GB

Video Length: 1 to 120 seconds

INSTAGRAM STORIES VIDEO SIZES

Minimum Image Width: 500 pixels

Minimum Aspect Ratio: 16:9 to 4:5

Max Aspect Ratio: 9:16

Video Formats: MP4 or MOV recommended (full list here)

Max Video File Size: 4 GB

INSTAGRAM TV VIDEO SIZES

Aspect Ratio: 9:16 (no landscape)

Minimum Resolution: 720 pixels

Video Format: MP4

Video Duration: 15 seconds to 10 minutes (large or verified accounts have up to 60 minutes, but must upload videos via desktop)

Max Video File Size: 650 MB for up to 10 minutes and 3.6 GB for up to 60 minutes)

Frames Per Second: 30 FPS

Video Cover Photo Dimensions: 420 x 654 pixels

Video Cover Photo Aspect Ratio: 1:1.55

INSTAGRAM VIDEO AD SIZES

INSTAGRAM SQUARE, LANDSCAPE & PORTRAIT VIDEO ADS SIZES

Minimum Video Width: 500 pixels

Minimum Aspect Ratio: 4:5

Max Aspect Ratio: 1.91.1

Recommended Aspect Ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)

Video Formats: MP4 or MOV recommended (full list here)

Max Video File Size: 4 GB

Video Length: 1 to 120 seconds

Aspect Ratio Tolerance: 1%

Max Caption Length: Under 125 characters (2 lines of text will display)

Max Text Length: 2200 characters

Text to Image Ratio: 20% (more text may result limited delivery)

Max Number of Hashtags: 30

Video Captions: Optional

Sound Required: No

INSTAGRAM STORIES AD VIDEO SIZE

Aspect Ratio: Same as non-ad Stories video

Video Formats: Same as non-ad Stories video

Max Video File Size: Same as non-ad Stories video

Max Video Ad Length: 15 seconds (then users can exit or select full duration)

Max Video Ad Duration: 60 seconds

Text to Image Ratio: 20% (more text may result limited delivery)

Ad Text Guidelines: Same as Stories Image Ads

Video Captions: Not available

Sound Required: No

URLs: Avoid URLs in ad text (not clickable)

INSTAGRAM CAROUSEL AD VIDEO SIZES

Dimensions: Same as square, landscape and portrait videos

Aspect Ratio: Same as square, landscape and portrait videos

Video Formats: Same as square, landscape and portrait videos

Max Video File Size: 4 GB

Ad Text Guidelines: Same as Image Ad

Max Number of Cards in Carousel Ads: 10 videos

Max Video Duration: 120 seconds

Video Captions: Optional

Sound Required: No

SOURCES

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