TYPOGRAPHY RULES

HELVETICA FONT FAMILY

Fonts used: Helvetica Regular, Helvetica Bold, Helvetica Bold Oblique

H1 Header — Helvetica Bold 32pt

H2 Header — Helvetica Bold 28pt

H3 Header — Helvetica Bold 24pt

Subtitle — Helvetica Bold 18pt

Body Text — Helvetica Regular 16pt

Quote — Helvetica Bold Oblique 16pt

Links — Helvetica Bold 16pt

Call To Action — Helvetica Bold 20pt

Example of uses:

(H1 ALL CAPS) LOREM IPSUM DOLOR SIT AMET

(Subtitle Lower Case) Lorem ipsum dolor sit amet, consectetur adipiscing elit.

(Body Text Bold First line of paragraph for contrast) Aenean vel gravida libero. Integer semper elit ac diam vestibulum bibendum. In sit amet rutrum leo. Donec mi tortor, fringilla vitae sapien at, iaculis consequat turpis.

“(Quote) Fusce a enim sollicitudin, convallis sapien sit amet, malesuada augue. Praesent quis velit vitae velit rhoncus cursus.”

Nullam dui mi, mattis sed dictum quis, blandit nec nisl. Nullam posuere vulputate lorem, (Link) ac placerat nisl rutrum vitae. Curabitur in sem congue, pellentesque libero at, lobortis odio.

(CALL TO ACTION ALL CAPS) NULLAM TTIS

SED DICTUM QUIS, BLANDIT NEC NISL.